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Online Ads: Google AdWords for CHOICES Program

While working at the Southeast Tennessee Development District, Adrienne worked with the Southeast Tennessee Area Agency on Aging and Disability to launch their first Google AdWords account to promote the CHOICES program.

Over a 12-month period, Adrienne updated the AdWords and monitored the campaigns. She maintained a .3% click thru rate and helped raise visibility for the program within the region.

The Google AdWords also helped the agency test successful ad headlines that were subsequently used in print advertising.